Compelling messaging starts with a simple rule, the rule of three

1. Did you know that great speakers always try and make three points

2. They break up each point into three facts

3. And they know that 3 points times 3 facts equals 3 things remembered (3×3=3)

When you tell a story, to make it more interesting and memorable:

1. Tell them what you are going to tell them

2. Then tell them

3. And then Tell them what you told them

When you tell a story break each of your three points into three facts

1. What is the fact

2. Tell an analogy or share a use-case

3. Have a third party endorsement or example of the value achieved from this fact