B2B³ regularly provide training programs for companies and organizations looking to standardize their marketing processes, switch from a "product" to a customer/prospect focus, and better align the marketing and sales functions.  

Below is an online iteration of an introductory course covering the basics of a Business to Business Black Box (B2B³) Marketing approach.  This and related content are also utilized in courses at NYU SPS Division of Programs in Business's M.S. in Integrated Marketing and M.S. in Management and Systems master's degree programs which address B2B, B2G, and Non-Profit marketing as well as just B2C or "Consumer" marketing concepts.  

NOTE: If you find these valuable, check out the other Learning and Thought Leadership content on the B2B3.org site as well as the Maturity Model tab (which introduces the Business-to-Business Marketing Maturity Model).

Part 1 Introduction

Click on video to play

Part 2 The Drill

Click on video to play

Part 3 Being In The Box

Click on video to play

Part 4 Black Box Marketing Principles

Click on video to play

Part 5 Building the Black Box Marketing Machine

Click on video to play

Part 6 The Hand-off

Click on video to play